Just when we thought our Magnetic Fishing Toy couldn't get any better, we partnered up with illustrator and designer, Sarah Connor of Aeolidia, to create the most amazing packaging we have ever seen (among cat toys, that is). This was the first time any of us had designed packaging before and it took A LOT of trial and error to find a simple, yet functional design. But all that hard work did pay off and in the end the box turned out exactly how we wanted it: unique, recyclable and covered in clever illustrations. And even better, we can produce all of our boxes in-house. That's right—we not only make our toys by hand in small batches, we now make our packaging by hand (and printer), too! How's that for handmade?